Complexity is a Profit Centre

Life is very complicated these days especially so for those who live in highly developed cultures. We cope with its complexity with the help of our computers but much of the complexity is driven by computers and by businesses who decide that complexity is a source of additional profit. The banks have a number of accounts and a person opening or changing an account is faced with a plethora of choice. If you need to use gas or electricity there are hundreds of different accounts you can choose. If you want to buy food there is a huge amount of apparent choice when you shop.