A new eco friendly standard

It is easy to become an eco sceptic because so many firms are claiming an environmental benefit of using their products in an effort to sell more by pricking the public conscience. Until recently the epithet “eco” or “eco friendly” is used with impunity; the Advertising Standards Association is getting complaints and is ruling on whether it is honest to make a whole series of eco friendly claims.

A recent claim by Scottish & Southern Energy under scheme claimed that their tree planting program would “balance out the CO2 that your gas heating and house waste produces.” Continue reading