Renewable heat for homes – results of the Energy Savings Trust’s market research

Most businesses are established to service a present need. If you open a shop, you open it where there are likely to be lots of customers and you trade in goods that the customers want to buy. Some businesses, especially renewable energy businesses, however are established to fulfil a need that is quite small when they are established but they hope that the demand will grow greatly.

Businesses which trade in something where there is little present demand are very risky, because they depend upon a large growth in demand. Continue reading